FACEBOOK MARKETING in Barbados

Facebook marketing is the utilization of the sales funnel philosophy to drive sales. Social media marketing involves the merging of content creation, advertising, and management.

The sales funnel – our core philosophy

Brand Identity

We make customers aware of your solution via the content created on your Facebook Business Page.

Interest

Those who are interested in your solution take an action in exchange for more information on how your offering can solve their problem.

Decision

They are then educated enough about your product or service through Facebook posts and Ads to take the final step.

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Evaluation

They are given the information necessary to make an effective evaluation of your offer.

Purchase

Having being driven through the funnel and seeing your solution as a fit, they do business with you. Congratulations!

Social Media Content Creation

Our team of professionals will deliver the necessary graphics, edited and live videos along with the associated sales copy for each stage of the sales funnel. It is not only about Facebook likes but creating relationships and engagement with your Facebook Fans and followers.

Facebook Advertising

We will run your advertising campaigns at the lowest possible cost by creating audiences to reach your ideal clients using Facebook’s immensely powerful advertising platform or any data assets you may have, such as an email list. These Ads will run on both Facebook and Instagram social media platforms.

Facebook Management

Facebook management involves managing all aspects of digital marketing, advertising, customer response as well as integrations with the other marketing platforms (Web development, Instagram and email); and the creation and management of data assets.

Ad campaign optimization and monitoring

In order to draw out the potential of every dollar you allocate to your advertising campaigns on social media, it is essential that consistent monitoring is done. Ad performance is tracked and measured in real time and focus toward particular results. This allows us to tweak your ads when the opportunity to have a lower costing or targeted ad is presented.

Create customized audiences

We create custom audiences based on your data assets, including data gathered from previous ads. We will also find new customers on your behalf by targeting those who look like your highest quality customers.

Targeting the right Audience

Facebook gives us the power to be precise and deliberate with whom your ads will reach. We create campaigns with text, images, and video which focus on reaching your ideal clients.

Retargeting your audience

We use tools and techniques to retarget those persons who would have interacted with previous social media marketing campaigns, in alignment with the goals of the current one.  We can also target to your email subscribers who would have opened and clicked through your email campaigns.

Facebook Pixel

Just imagine being able to market to Facebook users based on their demographics, interests, and behaviors by leveraging your website’s traffic. It’s like having Google Analytics and Google AdWords for Facebook and Instagram. What would that kind of power do for your ad campaigns?

Facebook ChatBots – Automated Marketing

It may not always be possible for you to respond in a timely manner to your messages. Your time is best spent focusing on perfecting your product or service. We will create automated chatbots to respond to customers, answer FAQs, initiate and drive sale processes and broadcast updates to subscribers. This functionality can also be implemented with your website so conversations customers start with your chatbot on your website can continue in Facebook messenger. You have the power to take control of the conversation at any time.

Small Business Package

$125 USD
  • 1 Image/Carousel/Slideshow Ad
  • Associated Ad Copy
  • Awareness Phase
  • Custom Audience Creation
  • Inclusive of $95 Ad Budget
  • Ad Campaign Management
  • Ad Campaign Optimization
  • Detailed Campaign Performance Report
  • Free Post-campaign Consultation

Corporate Package

$250 USD
  • 2 Image/Carousel/Slideshow Ads
  • Associated Ad Copy
  • Awareness Phase
  • Conversion Phase
  • Custom Audience Creation
  • Inclusive of $150 Ad Budget
  • A/B Performance Split-testing
  • Ad Campaign Management
  • Ad Campaign Optimization
  • Detailed Campaign Performance Report
  • Free Post-campaign Consultation

Enterprise Package

$500 USD
  • 3 Image/Carousel/Slideshow Ads
  • Associated Ad Copy
  • Awareness Phase
  • Retargeting Phase
  • Conversion Phase
  • Custom Audience Creation
  • Inclusive of $375 Ad Budget
  • A/B Performance Split-testing
  • Ad Campaign Management
  • Ad Campaign Optimization
  • Detailed Campaign Performance Report
  • Free Post-campaign Consultation

Discounted rates are offered for 3 months, 6 months and 1-year contracts.

Our gift to you

We cover 3 of the biggest mistakes businesses are making when marketing their products and services, and how you can avoid them.
the three biggest small business mistakes make on facebook


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