It’s 2018 and most businesses and entrepreneurs are turning to digital marketing to build their businesses. Even before there was Facebook…before there was social media for that matter, websites were at the center of a new age, marketing strategies.
Here are the 3 keys to having a website which generates business.
Content – Be Seen & Heard
If you’re anything like most people, then whenever you need to find some information on anything, you turn to Google. We also bet that you seldom visit the second page of the search results because you don’t have the time. It makes sense to have your website appear where everyone looks don’t it? Simply having “well written” content isn’t enough. Having a website written without keywords hides your business from those who’re looking for you.
Your website is your spokesperson, your salesman, but here is the thing – visitors hate to feel like they’re being sold to. Skilled copywriting means speaking the language of the consumer; it doesn’t matter what you want, or how awesome your product is. What matters is how your product can help them. Visitors are most likely to do business with you when they aren’t spoken to in a corporate, impersonal tone or pitched to. It pays to be genuinely interested in your potential clients and to educate them about your product or service. They feel empowered when they are making informed decisions. This builds trust, trust leads to relationships. We all feel more comfortable doing business with someone whom we trust and have a relationship with don’t we?
Design – Presentation Matters
Your website is your business’ digital real estate. Imagine for a minute that you’re trying to sell your home. You spruce up with some new decor and you ensure the home is spotless; presentation is the name of the game. Think of that as your branding. You give them a guided tour highlighting the what’s selling points according to the immediate interests of the potential buyer. How you navigate your home on this guided tour is just as important as how you guide your website visitors’ navigation.
The ultimate goal is to have your website designed in a way that encourages visitors to take actions on your page which will lead to a sale, the growth of your data assets or both. These actions are called conversions.
Data Assets – Emails & Insights
Once you receive a website visit it is your job to be as visible to that consumer as possible until they are ready to make that purchase. Your biggest data assets are your list of email subscribers and the demographic data captured by your website’s Facebook Pixel. Having this information is great but what makes it an asset is when it’s put to effective use.
You have the ability to reach and retarget your website’s visitors via email or on Facebook and Instagram. Utilizing these assets is way more effective than using business cards because they put you in control. Coupled with Facebook’s powerful advertising platform you can reach your customers where they spend most of their time. Your email list can be used for both independent email marketing campaigns and Facebook retargeting. This will take your Facebook Advertising to the next level!
A great way to encourage persons to subscribe to your list is to offer them something of value for FREE, like our Facebook Marketing Guide.
If your current website is not generating new business or if you’re looking to have a website built, click the button below.
